Will Gourley | Property, Casualty & Ag Specialist
Firsthand Ag Experience
Will’s experience raising cattle and managing land gives him a unique perspective on the specific risks facing Ozark producers.
Licensed Advocate
Fully licensed in Property and Casualty insurance, Will provides expert guidance for home, auto, and farm protection.
Deeply Connected
Born and raised in the Ozarks, Will is dedicated to the long-term safety and success of his local community.
ABOUT Will
Deep Roots. Dedicated Protection.
Ozarks Native and Mizzou Graduate Specializing in Agricultural and Property Advocacy.
Will Gourley is a proud Ozarks native who is deeply passionate about serving the communities he calls home. As a licensed Property and Casualty insurance agent with a degree from the University of Missouri, Will combines academic excellence with practical, firsthand experience. His background in raising cattle and his deep connection to the rural way of life drive his commitment to helping neighbors protect their land, their assets, and their future.
Credentials & Education
Education: Bachelor’s Degree, University of Missouri.
Licensing: Licensed Property and Casualty Insurance Agent.
National Producer Number (NPN): 21519084.
Specialization: Farm & Ranch, Commercial Property, and Personal Lines.
Will’s Agricultural FAQ
1. How does Will Gourley’s agricultural background benefit farm and ranch clients?
Will actively raises cattle and works regional ground, giving him direct, firsthand insight into the practical challenges of forage management, weather volatility, and livestock economics. This real-world experience allows him to structure risk management strategies that address true operational vulnerabilities rather than generic assumptions.
2. What specialized agricultural risk programs does Will manage?
Will specializes in USDA Risk Management Agency (RMA) programs, focusing heavily on Pasture, Rangeland, Forage (PRF) insurance, Annual Forage, Livestock Risk Protection (LRP), Multi-Peril Crop Insurance (MPCI), and specialty crop policies.
3. What are Will Gourley’s professional credentials?
Will holds a Bachelor’s degree from the University of Missouri and is a licensed Property and Casualty insurance producer and dedicated Ag Risk Advisor with National Producer Number (NPN) 21519084.
4. How does Will help livestock producers utilize Pasture, Rangeland, and Forage (PRF) insurance?
Will evaluates historical precipitation data across your specific NOAA grid locations to identify the optimal two-month index intervals and productivity factors, helping ensure your grazing lands and hay crops are effectively hedged against drought.
5. How does Will assist cattle operations with Livestock Risk Protection (LRP)?
Will helps producers establish customizable price floors for feeder cattle, fed cattle, and breeding stock, safeguarding operational profit margins against sudden market drops without restricting potential gains from price increases.
6. Can Will assist with Annual Forage and cover crop risk strategies?
Yes. For producers planting cool-season or warm-season annuals for grazing, green chop, or hay, Will structures Annual Forage policies that correlate directly with local planting dates and precipitation patterns.
7. Does Will work with producers outside of the Ozarks?
Yes. While Will is proud to be an Ozarks native based at the West Plains headquarters, he provides government-backed agricultural risk management, PRF mapping, and crop advisory for producers nationwide.
8. How does Will approach federal subsidy optimization for farm clients?
Will reviews your historical production and operational acreage to tailor coverage levels that take full advantage of federal premium subsidies, delivering maximum risk transfer per dollar invested.
9. What is Will’s approach to ongoing client support?
Will provides continuous, hands-on support throughout the policy year—from acreage reporting deadlines and grid rainfall tracking to assisting with claims settlements and indemnity verifications.
10. How can agricultural producers get started with Will Gourley?
You can request an ag risk review directly through the Ozark Hills Ag Advisors website or contact Will at the West Plains office at 417-257-1285 to analyze your grid locations and explore USDA-backed risk solutions.